REEBOK UNVEILS THE “UNNATURALLY QUICK” ZQUICK RUNNING COLLECTION

In 2014, Reebok unveils its latest running footwear collection, the Reebok ZQUICK.  This unique, natural motion product is inspired by the design of high-performance ZRated tires found on exotic high-end sports cars.

ZRated tires are designed for use on cars that travel at speeds in excess of 149 mph (240 km/h) and the treads are engineered for ultimate ground contact and the ability to rapidly move in and out of turns at high speed.  Reebok ZQUICK running shoes are designed for high speed performance as well.

ZQUICK footwear features a unique foam compound and radically sliced geometry similar to that of a high performance tire for ultimate ground contact and a light weight, cushioned and more responsive ride. The underfoot grooves allow the midsole to flex and expand as the foot does, naturally increasing the edges in contact with the ground to allow rapid acceleration and easy control at high speed.  For additional stability when accelerating in and out of turns, the ZQUICK features a strategically placed NanoWeb upper that keeps the foot supported and centered providing enhanced control and stability so that the runner can move laterally with speed and quickness. Combined with a smooth, nearly seam-free upper for an irritation-free fit, the ZQUICK is the complete shoe to ensure a smooth, quick ride.

“At Reebok, we are committed to designing innovative, unique performance shoes for runners,” said Bill McInnis, Head of Running at Reebok. “We want to get people out of their comfort zone - to try new running experiences that will allow them to achieve their fitness goals.  We believe in a varied running program of speed, distance and terrain that will help keep the sport fresh and exciting for runners of all levels.  ZQUICK is the ideal shoe for the runner looking to push themselves to become faster.” 

Reebok is also introducing Reebok ZQUICK footwear in Training and Walking models.

The Reebok ZQUICK footwear is available for men and women from 14/03/2014 at Famous Sports shops and through www.famousports.com