New logo for Reebok

The Reebok, a brand that is remembered as the one who first changed the way we perceive the gym and gave style clothes and shoes training , enters a new era , perfectly targeted to fitness. In connection with this change presents its new logo, Reebok Delta, which embodies fully and in the best possible way the brand 's commitment to fitness.

The new Reebok Delta logo represents the positive change that can bring fitness into one's life . Inspiration was the Greek symbol delta , which for millennia symbolizes change and transformation. As the symbol D so the philosophy of Reebok, has three edges , symbolizing the physical, mental and social changes taking place in the lives of those involved with fitness. Those who push themselves to overcome their limitations and live a life full of activities and challenges .

"The new logo marks a new era for Reebok, which now has a clear objective: to highlight the positive benefits of fitness for life, affecting not only the body , soul and thought, but also relationships with ourselves and those around us . And this must be a priority for people seeking to have a busy and fulfilled life through fitness. », Said Matt O'Toole, Reebok Chief Marketing Officer. "The Reebok Delta, is our symbol of change . Is a pro - p - call to everyone to participate in fitness activities and to unlock their true potential. It is not just a logo, it's a way of life. "

For Reebok, fitness means struggling to earn what you deserve . To raise the bar high and seek challenges to overcome yourself and become even better . The Reebok represents people who are born on the difficult , who are not afraid to live new experiences . These values ​​and philosophy of the Reebok brings in the power of the logo Delta, which is now signing all the fitness range of clothing and footwear , but also the fitness activities supported by the brand such as running , training, outdoor, yoga, dance and aerobics